The following payloads lay out an example lifecycle for a Private Offer. These payloads contain mock data in example formats. Payloads for all cloud marketplaces will follow the same format.
A new draft Private Offer is created in Tackle
{
"actor": {
"email": "[email protected]",
"name": "John Smith",
"picture": "https://www.example.com/jpeg",
"user_id": "abc123"
},
"marketplace": "aws",
"created_at": "2021-02-16T14:48:06.460998+00:00",
"customerid": null,
"destination": "callback",
"event_type": "private_offer_created",
"extra_data": {},
"group_id": "5e7b1ec8-2595-40c7-b6f1-3b0d1fd1ed9e",
"offerid": null,
"po_id": "7ec896c2-6cff-4a46-b55a-039db504422d",
"productid": "A0BCD23E",
"source": "po_url",
"private_offer_metadata": {
"buyers": [
{
"title": "Buyer",
"email_address": "[email protected]",
"full_name": "Bertram Gilfoyle"
}
],
"renewal": false,
"eula": {
"type": "public",
"files": []
},
"enable_zero_dollar_prices": false,
"offer_metadata": {
"AWS Account Number": "533037066561"
},
"pre_registration_details": {
"billing_street": "1 Pied Way",
"billing_country": "United States",
"billing_city": "Redwood City",
"Company": "Pied Piper",
"billing_state": "CA"
},
"pricing": {
"net_contract_value": "40000.00",
"duration": "1 Months",
"schedule": [
{
"invoice_amount": "1000.00",
"invoice_date": "2021-10-22T00:00:00.000-06:00"
},
{
"invoice_amount": "500.00",
"invoice_date": "2021-11-23T00:00:00.000-06:00"
}
],
"show_on_email": false,
"marketplace_fee": "0.00",
"monthly_contract_value": "20000.00",
"version": "simple-pricing-v1-aws",
"dimensions": [
{
"name": "Enterprise",
"dimension_value": "40000",
"quantity": "2",
"price": "20000"
}
],
"total_contract_value": "40000.00"
},
"offer_expiration_at": "",
"accepted_at": "",
"cancelled_at": "",
"archived_at": "",
"opened_instructions_at": "",
"viewed_offer_at": "",
"last_modified_at": "2021-02-16T14:48:06.460998Z"
},
"vendorid": "U9T21A",
"is_free_trial": false,
"tackle_subscription_id": "52fZSV7JbMI",
"test": false
}// Azure/Microsoft does not currently emit a new private offer draft created webhook
{
"group_id": "7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0",
"created_at": "2026-06-08T21:10:00.000000+00:00",
"actor": {
"email": "[email protected]",
"name": "Alex Partner",
"picture": "https://www.example.com/photo.jpg",
"user_id": "user-gcp-002"
},
"destination": "callback",
"event_type": "private_offer_created",
"extra_data": {
"lifecycle_status": "draft_created_in_tackle",
"marketplace_operation": {
"action": "create",
"outcome": "not_started"
}
},
"marketplace": "gcp",
"offerid": null,
"po_id": "7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0",
"productid": "tackle-on-gcp",
"source": "tackle",
"test": false,
"vendorid": "U9T21A",
"private_offer_metadata": {
"buyers": [
{
"email_address": "[email protected]",
"full_name": "Alex Partner",
"title": "Cloud Marketplace Admin"
}
],
"renewal": false,
"enable_zero_dollar_prices": false,
"eula": {
"files": [
{
"uri": "gs://vendor-legal-bucket/agreements/custom-eula.pdf",
"name": "Custom EULA"
}
]
},
"offer_metadata": {},
"pre_registration_details": {
"Company": "Example Customer Inc"
},
"pricing": {
"dimensions": [
"projects/test-public/locations/global/privateOffers/7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0/plans/example-plan"
],
"duration": "1 Months",
"marketplace_fee": "500",
"show_on_email": true,
"version": "simple-pricing-v2-gcp"
},
"offer_expiration_at": "2026-12-31T00:00:00+00:00"
}
}Offer created in marketplace
Sent after a Private Offer has been successfully synced to the AWS Marketplace. The offerid and created_in_marketplace_at fields will be populated. This event fires after private_offer_created when create_in_marketplace was set to true.
{
"actor": {
"user_id": "abc123",
"name": "John Smith",
"email": "[email protected]",
"picture_url": ""
},
"marketplace": "aws",
"created_at": "2023-10-30T00:00:00.000Z",
"customerid": null,
"destination": "callback",
"event_type": "private_offer_created_in_marketplace",
"extra_data": {
"users": []
},
"group_id": "5e7b1ec8-2595-40c7-b6f1-3b0d1fd1ed9e",
"offerid": "offer-1234567891011",
"po_id": "f7c048bd-7c41-4d3d-bae0-ef58153a9eb1",
"productid": "A0BCD23E",
"source": "",
"private_offer_metadata": {
"accepted_at": null,
"archived_at": null,
"buyers": [],
"cancelled_at": null,
"enable_zero_dollar_prices": false,
"eula": {
"type": "custom",
"document_urns": null,
"files": ["ef6e3390-f7f4-4aa1-8e69-12a917c773b4/1700671675692+eula.pdf"]
},
"last_modified_at": "2023-10-30T00:00:00.000Z",
"offer_end_at": null,
"offer_expiration_at": "2023-12-09T00:00:00.000Z",
"offer_metadata": {
"AWS Account Number": "533037066561"
},
"offer_start_at": null,
"opened_instructions_at": null,
"pre_registration_details": {
"Company": "Pied Piper"
},
"pricing": {
"show_on_email": null,
"marketplace_fee": null,
"net_contract_value": null,
"monthly_contract_value": null,
"total_contract_value": null,
"dimensions": [
{
"dimension_value": null,
"name": null,
"quantity": "1",
"price": "1999.50",
"api_name": "nucleus_base"
}
],
"usage_dimensions": [
{
"description": "",
"sku": "users",
"price": "9.99"
}
],
"units": [],
"version": "simple-pricing-v1-aws",
"schedule": [
{
"invoice_date": "2023-01-01",
"invoice_amount": "1000"
},
{
"invoice_date": "2023-03-01",
"invoice_amount": "999.50"
}
],
"payment_model": "payment_schedule",
"billing_term": "custom",
"duration_value": 6,
"duration_type": null,
"duration": null,
"service_start_at": null,
"service_end_at": null,
"allow_auto_renew": false
},
"renewal": false,
"sent_at": null,
"source_offer_id": "",
"viewed_offer_at": null
},
"vendorid": "U9T21A",
"is_free_trial": false,
"tackle_subscription_id": "",
"test": false,
"buyer_company_name": "Pied Piper",
"created_in_marketplace_at": "2024-01-05T23:39:06.059681+00:00",
"offer_type": "direct",
"buyer_billing_account_ref": "533037066561",
"salesforce_id": "SF_OPPORTUNITY_ID"
}{
"actor": { "user_id": "", "name": "", "email": "", "picture_url": "" },
"marketplace": "azure",
"created_at": "2026-06-08T21:12:00.000000+00:00",
"customerid": "1b3gs3f4-2794-abcd-3fa3-062fa0s3t3re",
"destination": "callback",
"event_type": "private_offer_created_in_marketplace",
"extra_data": { "users": [ { "email": "[email protected]" } ] },
"group_id": "",
"offerid": "00-000-contoso-private-plan",
"po_id": "a1b2c3d4-e5f6-7890-abcd-ef1234567890",
"productid": "tackle-azure-listing",
"source": "tackle.msft-offers",
"private_offer_metadata": {
"accepted_at": null,
"archived_at": null,
"buyers": [
{ "title": "Procurement Lead", "email_address": "[email protected]", "full_name": "Jane Buyer" }
],
"cancelled_at": null,
"enable_zero_dollar_prices": false,
"eula": { "type": "standard", "files": ["https://example.blob.core.windows.net/legal/custom-eula.pdf"] },
"last_modified_at": "2026-06-08T21:11:58.000000+00:00",
"offer_end_at": "2027-06-08T00:00:00+00:00",
"offer_expiration_at": null,
"offer_metadata": { "azure_plan_id": "private-plan-sku-001" },
"offer_start_at": "2026-07-08T00:00:00+00:00",
"opened_instructions_at": null,
"partner_offer": null,
"pre_registration_details": { "Company": "Contoso Ltd" },
"pricing": {
"show_on_email": true,
"marketplace_fee": "1200.00",
"net_contract_value": null,
"monthly_contract_value": null,
"total_contract_value": null,
"dimensions": null,
"usage_dimensions": null,
"currency_code": "USD",
"version": null,
"schedule": [
{ "invoice_date": "2026-07-08T00:00:00+00:00", "invoice_amount": "1000.00" }
],
"payment_model": "flat_fee",
"billing_term": null,
"duration_value": 1,
"duration_type": "year",
"duration": null,
"service_start_at": "2026-07-08T00:00:00+00:00",
"service_end_at": "2027-07-08T00:00:00+00:00",
"allow_auto_renew": false
},
"renewal": false,
"sent_at": null,
"source_offer_id": "",
"viewed_offer_at": null
},
"vendorid": "12345",
"is_free_trial": false,
"tackle_subscription_id": "",
"test": false,
"buyer_company_name": "Contoso Ltd",
"created_in_marketplace_at": "2026-06-08T21:11:58.000000+00:00",
"offer_type": "direct",
"buyer_billing_account_ref": "1b3gs3f4-2794-abcd-3fa3-062fa0s3t3re",
"salesforce_id": null,
"errors": []
}{
"group_id": "7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0",
"created_at": "2026-06-08T21:12:00.000000+00:00",
"actor": {
"email": "[email protected]",
"name": "Alex Partner",
"picture": "https://www.example.com/photo.jpg",
"user_id": "user-gcp-002"
},
"destination": "callback",
"event_type": "private_offer_created",
"extra_data": {
"lifecycle_status": "created_in_marketplace",
"marketplace_operation": {
"action": "create",
"outcome": "success",
"completed_at": "2026-06-08T21:11:58.000000+00:00"
}
},
"marketplace": "gcp",
"offerid": "7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0",
"po_id": "7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0",
"productid": "tackle-on-gcp",
"source": "marketplace",
"test": false,
"vendorid": "U9T21A",
"private_offer_metadata": {
"buyers": [
{
"email_address": "[email protected]",
"full_name": "Alex Partner",
"title": "Cloud Marketplace Admin"
}
],
"renewal": false,
"enable_zero_dollar_prices": false,
"eula": {
"files": [
{
"uri": "gs://vendor-legal-bucket/agreements/custom-eula.pdf",
"name": "Custom EULA"
}
]
},
"offer_metadata": {
"offer_resource": "projects/test-public/locations/global/privateOffers/7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0"
},
"pre_registration_details": {
"Company": "Example Customer Inc"
},
"pricing": {
"dimensions": [
"projects/test-public/locations/global/privateOffers/7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0/plans/example-plan"
],
"duration": "1 Months",
"marketplace_fee": "500",
"show_on_email": true,
"version": "simple-pricing-v2-gcp"
}
}
}Offer failed to create in marketplace
Sent when Tackle's attempt to sync the Private Offer to the marketplace failed. An errors array is included with a durable code and a human-readable message explaining the failure. The offerid will be null and created_in_marketplace_at will be null
{
"errors": [
{
"code": "invalid-dimension-api-name",
"message": "A valid dimension api name is required to be created in the marketplace."
}
],
"actor": {
"user_id": "abc123",
"name": "John Smith",
"email": "[email protected]",
"picture_url": ""
},
"marketplace": "aws",
"created_at": "2023-10-30T00:00:00.000Z",
"customerid": null,
"destination": "callback",
"event_type": "private_offer_failed_to_create_in_marketplace",
"extra_data": {
"users": []
},
"group_id": "5e7b1ec8-2595-40c7-b6f1-3b0d1fd1ed9e",
"offerid": null,
"po_id": "f7c048bd-7c41-4d3d-bae0-ef58153a9eb1",
"productid": "A0BCD23E",
"source": "",
"private_offer_metadata": {
"accepted_at": null,
"archived_at": null,
"buyers": [],
"cancelled_at": null,
"enable_zero_dollar_prices": false,
"eula": {
"type": "custom",
"document_urns": null,
"files": ["ef6e3390-f7f4-4aa1-8e69-12a917c773b4/1700671675692+eula.pdf"]
},
"last_modified_at": "2023-10-30T00:00:00.000Z",
"offer_end_at": null,
"offer_expiration_at": "2023-12-09T00:00:00.000Z",
"offer_metadata": {
"AWS Account Number": "533037066561"
},
"offer_start_at": null,
"opened_instructions_at": null,
"pre_registration_details": {
"Company": "Pied Piper"
},
"pricing": {
"show_on_email": null,
"marketplace_fee": null,
"net_contract_value": null,
"monthly_contract_value": null,
"total_contract_value": null,
"dimensions": [
{
"dimension_value": null,
"name": null,
"quantity": "1",
"price": "1999.50",
"api_name": "nucleus_base with invalid spaces"
}
],
"usage_dimensions": [
{
"description": "",
"sku": "users",
"price": "9.99"
}
],
"units": [],
"version": "simple-pricing-v1-aws",
"schedule": [
{
"invoice_date": "2023-01-01",
"invoice_amount": "1000"
},
{
"invoice_date": "2023-03-01",
"invoice_amount": "999.50"
}
],
"payment_model": "payment_schedule",
"billing_term": "custom",
"duration_value": 6,
"duration_type": null,
"duration": null,
"service_start_at": null,
"service_end_at": null,
"allow_auto_renew": false
},
"renewal": false,
"sent_at": null,
"source_offer_id": "",
"viewed_offer_at": null
},
"vendorid": "U9T21A",
"is_free_trial": false,
"tackle_subscription_id": "",
"test": false,
"buyer_company_name": "Pied Piper",
"created_in_marketplace_at": null,
"offer_type": "direct",
"buyer_billing_account_ref": "533037066561",
"salesforce_id": "SF_OPPORTUNITY_ID"
}{
"actor": { "user_id": "", "name": "", "email": "", "picture_url": "" },
"marketplace": "azure",
"created_at": "2026-06-08T21:15:00.000000+00:00",
"customerid": "1b3gs3f4-2794-abcd-3fa3-062fa0s3t3re",
"destination": "callback",
"event_type": "private_offer_failed_to_create_in_marketplace",
"extra_data": { "users": [ { "email": "[email protected]" } ] },
"group_id": "",
"offerid": null,
"po_id": "a1b2c3d4-e5f6-7890-abcd-ef1234567890",
"productid": "tackle-azure-listing",
"source": "tackle.msft-offers",
"private_offer_metadata": {
"accepted_at": null,
"archived_at": null,
"buyers": [
{ "title": "Procurement Lead", "email_address": "[email protected]", "full_name": "Jane Buyer" }
],
"cancelled_at": null,
"enable_zero_dollar_prices": false,
"eula": { "type": "standard", "files": [] },
"last_modified_at": "2026-06-08T21:14:58.000000+00:00",
"offer_end_at": "2027-06-08T00:00:00+00:00",
"offer_expiration_at": null,
"offer_metadata": {},
"offer_start_at": "2026-07-08T00:00:00+00:00",
"opened_instructions_at": null,
"partner_offer": null,
"pre_registration_details": { "Company": "Contoso Ltd" },
"pricing": {
"show_on_email": true,
"marketplace_fee": "1200.00",
"net_contract_value": null,
"monthly_contract_value": null,
"total_contract_value": null,
"dimensions": null,
"usage_dimensions": null,
"currency_code": "USD",
"version": null,
"schedule": [],
"payment_model": "flat_fee",
"billing_term": null,
"duration_value": 1,
"duration_type": "year",
"duration": null,
"service_start_at": "2026-07-08T00:00:00+00:00",
"service_end_at": "2027-07-08T00:00:00+00:00",
"allow_auto_renew": false
},
"renewal": false,
"sent_at": null,
"source_offer_id": "",
"viewed_offer_at": null
},
"vendorid": "12345",
"is_free_trial": false,
"tackle_subscription_id": "",
"test": false,
"buyer_company_name": "ACME Ltd",
"created_in_marketplace_at": null,
"offer_type": "direct",
"buyer_billing_account_ref": "1b3gs3f4-2794-abcd-3fa3-062fa0s3t3re",
"salesforce_id": null,
"errors": [
{ "code": "MARKETPLACE_VALIDATION_ERROR", "message": "Offer term is not valid for selected plan." }
]
}{
"group_id": "7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0",
"created_at": "2026-06-08T21:15:00.000000+00:00",
"actor": {
"email": "[email protected]",
"name": "Alex Partner",
"picture": "https://www.example.com/photo.jpg",
"user_id": "user-gcp-002"
},
"destination": "callback",
"event_type": "private_offer_created",
"extra_data": {
"lifecycle_status": "failed_to_create_in_marketplace",
"marketplace_operation": {
"action": "create",
"outcome": "failed",
"error_code": "MARKETPLACE_VALIDATION_ERROR",
"error_message": "Offer term is not valid for selected plan."
}
},
"errors": [
{
"code": "MARKETPLACE_VALIDATION_ERROR",
"message": "Offer term is not valid for selected plan."
}
],
"marketplace": "gcp",
"offerid": null,
"po_id": "7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0",
"productid": "tackle-on-gcp",
"source": "marketplace",
"test": false,
"vendorid": "U9T21A",
"private_offer_metadata": {
"buyers": [
{
"email_address": "[email protected]",
"full_name": "Alex Partner",
"title": "Cloud Marketplace Admin"
}
],
"renewal": false,
"offer_metadata": {}
}
}Offer cancelled in marketplace
Sent after a Private Offer has been successfully cancelled in the AWS Marketplace. The cancelled_at field will be populated.
{
"actor": {
"user_id": "abc123",
"name": "John Smith",
"email": "[email protected]",
"picture_url": ""
},
"marketplace": "aws",
"created_at": "2023-10-30T00:00:00.000Z",
"customerid": null,
"destination": "callback",
"event_type": "private_offer_cancelled_in_marketplace",
"extra_data": {
"users": []
},
"group_id": "5e7b1ec8-2595-40c7-b6f1-3b0d1fd1ed9e",
"offerid": "offer-1234567891011",
"po_id": "f7c048bd-7c41-4d3d-bae0-ef58153a9eb1",
"productid": "A0BCD23E",
"source": "",
"private_offer_metadata": {
"accepted_at": null,
"archived_at": null,
"buyers": [],
"cancelled_at": "2024-01-10T15:30:00.000000+00:00",
"enable_zero_dollar_prices": false,
"eula": {
"type": "custom",
"document_urns": null,
"files": ["ef6e3390-f7f4-4aa1-8e69-12a917c773b4/1700671675692+eula.pdf"]
},
"last_modified_at": "2024-01-10T15:30:00.000000+00:00",
"offer_end_at": null,
"offer_expiration_at": "2023-12-09T00:00:00.000Z",
"offer_metadata": {
"AWS Account Number": "533037066561"
},
"offer_start_at": null,
"opened_instructions_at": null,
"pre_registration_details": {
"Company": "Pied Piper"
},
"pricing": {
"show_on_email": null,
"marketplace_fee": null,
"net_contract_value": null,
"monthly_contract_value": null,
"total_contract_value": null,
"dimensions": [
{
"dimension_value": null,
"name": null,
"quantity": "1",
"price": "1999.50",
"api_name": "nucleus_base"
}
],
"usage_dimensions": [
{
"description": "",
"sku": "users",
"price": "9.99"
}
],
"units": [],
"version": "simple-pricing-v1-aws",
"schedule": [
{
"invoice_date": "2023-01-01",
"invoice_amount": "1000"
},
{
"invoice_date": "2023-03-01",
"invoice_amount": "999.50"
}
],
"payment_model": "payment_schedule",
"billing_term": "custom",
"duration_value": 6,
"duration_type": null,
"duration": null,
"service_start_at": null,
"service_end_at": null,
"allow_auto_renew": false
},
"renewal": false,
"sent_at": null,
"source_offer_id": "",
"viewed_offer_at": null
},
"vendorid": "U9T21A",
"is_free_trial": false,
"tackle_subscription_id": "",
"test": false,
"buyer_company_name": "Pied Piper",
"created_in_marketplace_at": "2024-01-05T23:39:06.059681+00:00",
"offer_type": "direct",
"buyer_billing_account_ref": "533037066561",
"salesforce_id": "SF_OPPORTUNITY_ID"
}{
"actor": { "user_id": "", "name": "", "email": "", "picture_url": "" },
"marketplace": "azure",
"created_at": "2026-06-08T21:20:00.000000+00:00",
"customerid": "1b3gs3f4-2794-abcd-3fa3-062fa0s3t3re",
"destination": "callback",
"event_type": "private_offer_cancelled_in_marketplace",
"extra_data": { "users": [ { "email": "[email protected]" } ] },
"group_id": "",
"offerid": "00-000-contoso-private-plan",
"po_id": "a1b2c3d4-e5f6-7890-abcd-ef1234567890",
"productid": "tackle-azure-listing",
"source": "tackle.msft-offers",
"private_offer_metadata": {
"accepted_at": null,
"archived_at": null,
"buyers": [
{ "title": "Procurement Lead", "email_address": "[email protected]", "full_name": "Jane Buyer" }
],
"cancelled_at": "2026-06-08T21:19:59.000000+00:00",
"enable_zero_dollar_prices": false,
"eula": { "type": "standard", "files": ["https://example.blob.core.windows.net/legal/custom-eula.pdf"] },
"last_modified_at": "2026-06-08T21:19:59.000000+00:00",
"offer_end_at": "2027-06-08T00:00:00+00:00",
"offer_expiration_at": null,
"offer_metadata": { "azure_plan_id": "private-plan-sku-001" },
"offer_start_at": "2026-07-08T00:00:00+00:00",
"opened_instructions_at": null,
"partner_offer": null,
"pre_registration_details": { "Company": "Contoso Ltd" },
"pricing": {
"show_on_email": true,
"marketplace_fee": "1200.00",
"net_contract_value": null,
"monthly_contract_value": null,
"total_contract_value": null,
"dimensions": null,
"usage_dimensions": null,
"currency_code": "USD",
"version": null,
"schedule": [],
"payment_model": "flat_fee",
"billing_term": null,
"duration_value": 1,
"duration_type": "year",
"duration": null,
"service_start_at": "2026-07-08T00:00:00+00:00",
"service_end_at": "2027-07-08T00:00:00+00:00",
"allow_auto_renew": false
},
"renewal": false,
"sent_at": null,
"source_offer_id": "",
"viewed_offer_at": null
},
"vendorid": "12345",
"is_free_trial": false,
"tackle_subscription_id": "",
"test": false,
"buyer_company_name": "Contoso Ltd",
"created_in_marketplace_at": "2026-06-08T21:11:58.000000+00:00",
"offer_type": "direct",
"buyer_billing_account_ref": "1b3gs3f4-2794-abcd-3fa3-062fa0s3t3re",
"salesforce_id": null,
"errors": []
}{
"group_id": "7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0",
"created_at": "2026-06-08T21:20:00.000000+00:00",
"actor": {
"email": "[email protected]",
"name": "Alex Partner",
"picture": "https://www.example.com/photo.jpg",
"user_id": "user-gcp-002"
},
"destination": "callback",
"event_type": "private_offer_created",
"extra_data": {
"lifecycle_status": "cancelled_in_marketplace",
"marketplace_operation": {
"action": "cancel",
"outcome": "success",
"completed_at": "2026-06-08T21:19:59.000000+00:00"
}
},
"marketplace": "gcp",
"offerid": "7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0",
"po_id": "7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0",
"productid": "tackle-on-gcp",
"source": "marketplace",
"test": false,
"vendorid": "U9T21A",
"private_offer_metadata": {
"offer_metadata": {
"offer_resource": "projects/test-public/locations/global/privateOffers/7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0"
}
}
}Offer failed to cancel in marketplace
Sent when Tackle's attempt to cancel the Private Offer in the marketplace failed. An errors array is included with a durable code and a human-readable message explaining the failure.
{
"errors": [
{
"code": "ResourceNotFoundException-offer-not-found",
"message": "The offer could not be found in the marketplace."
}
],
"actor": {
"user_id": "abc123",
"name": "John Smith",
"email": "[email protected]",
"picture_url": ""
},
"marketplace": "aws",
"created_at": "2023-10-30T00:00:00.000Z",
"customerid": null,
"destination": "callback",
"event_type": "private_offer_failed_to_cancel_in_marketplace",
"extra_data": {
"users": []
},
"group_id": "5e7b1ec8-2595-40c7-b6f1-3b0d1fd1ed9e",
"offerid": "offer-1234567891011",
"po_id": "f7c048bd-7c41-4d3d-bae0-ef58153a9eb1",
"productid": "A0BCD23E",
"source": "",
"private_offer_metadata": {
"accepted_at": null,
"archived_at": null,
"buyers": [],
"cancelled_at": null,
"enable_zero_dollar_prices": false,
"eula": {
"type": "custom",
"document_urns": null,
"files": ["ef6e3390-f7f4-4aa1-8e69-12a917c773b4/1700671675692+eula.pdf"]
},
"last_modified_at": "2023-10-30T00:00:00.000Z",
"offer_end_at": null,
"offer_expiration_at": "2023-12-09T00:00:00.000Z",
"offer_metadata": {
"AWS Account Number": "533037066561"
},
"offer_start_at": null,
"opened_instructions_at": null,
"pre_registration_details": {
"Company": "Pied Piper"
},
"pricing": {
"show_on_email": null,
"marketplace_fee": null,
"net_contract_value": null,
"monthly_contract_value": null,
"total_contract_value": null,
"dimensions": [
{
"dimension_value": null,
"name": null,
"quantity": "1",
"price": "1999.50",
"api_name": "nucleus_base"
}
],
"usage_dimensions": [
{
"description": "",
"sku": "users",
"price": "9.99"
}
],
"units": [],
"version": "simple-pricing-v1-aws",
"schedule": [
{
"invoice_date": "2023-01-01",
"invoice_amount": "1000"
},
{
"invoice_date": "2023-03-01",
"invoice_amount": "999.50"
}
],
"payment_model": "payment_schedule",
"billing_term": "custom",
"duration_value": 6,
"duration_type": null,
"duration": null,
"service_start_at": null,
"service_end_at": null,
"allow_auto_renew": false
},
"renewal": false,
"sent_at": null,
"source_offer_id": "",
"viewed_offer_at": null
},
"vendorid": "U9T21A",
"is_free_trial": false,
"tackle_subscription_id": "",
"test": false,
"buyer_company_name": "Pied Piper",
"created_in_marketplace_at": "2024-01-05T23:39:06.059681+00:00",
"offer_type": "direct",
"buyer_billing_account_ref": "533037066561",
"salesforce_id": "SF_OPPORTUNITY_ID"
}{
"actor": { "user_id": "", "name": "", "email": "", "picture_url": "" },
"marketplace": "azure",
"created_at": "2026-06-08T21:25:00.000000+00:00",
"customerid": "1b3gs3f4-2794-abcd-3fa3-062fa0s3t3re",
"destination": "callback",
"event_type": "private_offer_failed_to_cancel_in_marketplace",
"extra_data": { "users": [ { "email": "[email protected]" } ] },
"group_id": "",
"offerid": "00-000-contoso-private-plan",
"po_id": "a1b2c3d4-e5f6-7890-abcd-ef1234567890",
"productid": "tackle-azure-listing",
"source": "tackle.msft-offers",
"private_offer_metadata": {
"accepted_at": null,
"archived_at": null,
"buyers": [
{ "title": "Procurement Lead", "email_address": "[email protected]", "full_name": "Jane Buyer" }
],
"cancelled_at": null,
"enable_zero_dollar_prices": false,
"eula": { "type": "standard", "files": ["https://example.blob.core.windows.net/legal/custom-eula.pdf"] },
"last_modified_at": "2026-06-08T21:24:58.000000+00:00",
"offer_end_at": "2027-06-08T00:00:00+00:00",
"offer_expiration_at": null,
"offer_metadata": { "azure_plan_id": "private-plan-sku-001" },
"offer_start_at": "2026-07-08T00:00:00+00:00",
"opened_instructions_at": null,
"partner_offer": null,
"pre_registration_details": { "Company": "Contoso Ltd" },
"pricing": {
"show_on_email": true,
"marketplace_fee": "1200.00",
"net_contract_value": null,
"monthly_contract_value": null,
"total_contract_value": null,
"dimensions": null,
"usage_dimensions": null,
"currency_code": "USD",
"version": null,
"schedule": [],
"payment_model": "flat_fee",
"billing_term": null,
"duration_value": 1,
"duration_type": "year",
"duration": null,
"service_start_at": "2026-07-08T00:00:00+00:00",
"service_end_at": "2027-07-08T00:00:00+00:00",
"allow_auto_renew": false
},
"renewal": false,
"sent_at": null,
"source_offer_id": "",
"viewed_offer_at": null
},
"vendorid": "12345",
"is_free_trial": false,
"tackle_subscription_id": "",
"test": false,
"buyer_company_name": "Contoso Ltd",
"created_in_marketplace_at": "2026-06-08T21:11:58.000000+00:00",
"offer_type": "direct",
"buyer_billing_account_ref": "1b3gs3f4-2794-abcd-3fa3-062fa0s3t3re",
"salesforce_id": null,
"errors": [
{ "code": "MARKETPLACE_CONFLICT", "message": "Offer cannot be cancelled because it is already accepted." }
]
}{
"group_id": "7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0",
"created_at": "2026-06-08T21:25:00.000000+00:00",
"actor": {
"email": "[email protected]",
"name": "Alex Partner",
"picture": "https://www.example.com/photo.jpg",
"user_id": "user-gcp-002"
},
"destination": "callback",
"event_type": "private_offer_created",
"extra_data": {
"lifecycle_status": "failed_to_cancel_in_marketplace",
"marketplace_operation": {
"action": "cancel",
"outcome": "failed",
"error_code": "MARKETPLACE_CONFLICT",
"error_message": "Offer cannot be cancelled because it is already accepted."
}
},
"errors": [
{
"code": "MARKETPLACE_CONFLICT",
"message": "Offer cannot be cancelled because it is already accepted."
}
],
"marketplace": "gcp",
"offerid": "7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0",
"po_id": "7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0",
"productid": "tackle-on-gcp",
"source": "marketplace",
"test": false,
"vendorid": "U9T21A",
"private_offer_metadata": {
"offer_metadata": {
"offer_resource": "projects/test-public/locations/global/privateOffers/7f8e9d0c-1b2a-3c4d-5e6f-708090a0b0c0"
}
}
}Purchase instructions are sent
{
"actor": {
"email": "[email protected]",
"name": "John Smith",
"picture": "https://www.example.com/jpeg",
"user_id": "abc123"
},
"marketplace": "aws",
"created_at": "2021-02-05T23:00:31.215975+00:00",
"customerid": null,
"destination": "callback",
"event_type": "private_offer_purchase_instructions_sent",
"extra_data": {},
"group_id": "2222c189-6617-4b7c-a52f-e70f07f06a34",
"offerid": "offer-abcdefghijkl1",
"po_id": "7ec896c2-6cff-4a46-b55a-039db504422d",
"productid": "A0BCD23E",
"source": "po_url",
"private_offer_metadata": {
"buyers": [
{
"title": "Buyer",
"email_address": "[email protected]",
"full_name": "Bertram Gilfoyle"
}
],
"renewal": false,
"eula": {
"type": "public",
"files": []
},
"enable_zero_dollar_prices": false,
"offer_metadata": {
"AWS Account Number": "533037066561"
},
"pre_registration_details": {
"billing_street": "1 Pied Way",
"billing_country": "United States",
"billing_city": "Redwood City",
"Company": "Pied Piper",
"billing_state": "CA"
},
"pricing": {
"net_contract_value": "40000.00",
"duration": "1 Months",
"schedule": [],
"show_on_email": false,
"marketplace_fee": "0.00",
"monthly_contract_value": "20000.00",
"version": "simple-pricing-v1-aws",
"dimensions": [
{
"name": "Enterprise",
"dimension_value": "40000",
"quantity": "2",
"price": "20000"
}
],
"total_contract_value": "40000.00"
},
"offer_expiration_at": "2021-12-31T00:00:00.000Z",
"accepted_at": "",
"cancelled_at": "",
"archived_at": "",
"opened_instructions_at": "",
"viewed_offer_at": "",
"last_modified_at": "2021-02-01T09:29:00.00.000Z"
},
"vendorid": "U9T21A",
"is_free_trial": false,
"tackle_subscription_id": "52fZSV7JbMI",
"test": false
}Buyer opened the purchase instructions email
{
"actor": {
"email": "[email protected]",
"name": "John Smith",
"picture": "https://www.example.com/jpeg",
"user_id": "abc123"
},
"marketplace": "aws",
"created_at": "2021-02-10T15:18:17.584888+00:00",
"customerid": null,
"destination": "callback",
"event_type": "private_offer_invitation_opened",
"extra_data": {
"users": [
{
"buyer": null,
"email": "[email protected]",
"name": "Brian Levenson",
"picture": "https://lh5.googleusercontent.com/-QMVY0SvdyT0/AAAAAAAAAAI/AAAAAAAAAAA/AMZuucnyRpk0Yn1rkHadiWbNEPOTBCG9Uw/s96-c/photo.jpg",
"user_id": "google-oauth2|104359829503500435928"
}
]
},
"group_id": "f579b0c2-837b-4b77-84fa-32ded5d65566",
"offerid": "offer-abcdefghijkl1",
"po_id": "7ec896c2-6cff-4a46-b55a-039db504422d",
"productid": "A0BCD23E",
"source": "email-webhook",
"private_offer_metadata": {
"buyers": [
{
"title": "Buyer",
"email_address": "[email protected]",
"full_name": "Bertram Gilfoyle"
}
],
"renewal": false,
"eula": {
"type": "public",
"files": []
},
"enable_zero_dollar_prices": false,
"offer_metadata": {
"AWS Account Number": "533037066561"
},
"pre_registration_details": {
"billing_street": "1 Pied Way",
"billing_country": "United States",
"billing_city": "Redwood City",
"Company": "Pied Piper",
"billing_state": "CA"
},
"pricing": {
"net_contract_value": "40000.00",
"duration": "1 Months",
"schedule": [],
"show_on_email": false,
"marketplace_fee": "0.00",
"monthly_contract_value": "20000.00",
"version": "simple-pricing-v1-aws",
"dimensions": [
{
"name": "Enterprise",
"dimension_value": "40000",
"quantity": "2",
"price": "20000"
}
],
"total_contract_value": "40000.00"
},
"offer_expiration_at": "2021-12-31T00:00:00.000Z",
"accepted_at": "",
"cancelled_at": "",
"archived_at": "",
"opened_instructions_at": "2021-02-02T16:53:23.00.000Z",
"viewed_offer_at": "",
"last_modified_at": "2021-02-01T09:29:00.00.000Z"
},
"vendorid": "U9T21A",
"is_free_trial": false,
"tackle_subscription_id": "52fZSV7JbMI",
"test": false
}Buyer has viewed the private offer
{
"actor": {
"email": "[email protected]",
"name": "John Smith",
"picture": "https://www.example.com/jpeg",
"user_id": "abc123"
},
"marketplace": "aws",
"created_at": "2021-02-05T23:00:31.334844+00:00",
"customerid": null,
"destination": "callback",
"event_type": "private_offer_viewed",
"extra_data": {},
"group_id": "251d238f-1bef-46d0-b01f-6628027ef4d9",
"offerid": "offer-abcdefghijkl1",
"po_id": "7ec896c2-6cff-4a46-b55a-039db504422d",
"productid": "A0BCD23E",
"source": "po_url",
"private_offer_metadata": {
"buyers": [
{
"title": "Buyer",
"email_address": "[email protected]",
"full_name": "Bertram Gilfoyle"
}
],
"renewal": false,
"eula": {
"type": "public",
"files": []
},
"enable_zero_dollar_prices": false,
"offer_metadata": {
"AWS Account Number": "533037066561"
},
"pre_registration_details": {
"billing_street": "1 Pied Way",
"billing_country": "United States",
"billing_city": "Redwood City",
"Company": "Pied Piper",
"billing_state": "CA"
},
"pricing": {
"net_contract_value": "40000.00",
"duration": "1 Months",
"schedule": [],
"show_on_email": false,
"marketplace_fee": "0.00",
"monthly_contract_value": "20000.00",
"version": "simple-pricing-v1-aws",
"dimensions": [
{
"name": "Enterprise",
"dimension_value": "40000",
"quantity": "2",
"price": "20000"
}
],
"total_contract_value": "40000.00"
},
"offer_expiration_at": "2021-12-31T00:00:00.000Z",
"accepted_at": "",
"cancelled_at": "",
"archived_at": "",
"opened_instructions_at": "2021-02-02T16:53:23.00.000Z",
"viewed_offer_at": "2021-02-01T13:04:23.00.000Z",
"last_modified_at": "2021-02-01T09:29:00.00.000Z"
},
"vendorid": "U9T21A",
"is_free_trial": false,
"tackle_subscription_id": "52fZSV7JbMI",
"test": false
}Buyer has accepted the private offer
{
"actor": {
"email": "[email protected]",
"name": "John Smith",
"picture": "https://www.example.com/jpeg",
"user_id": "abc123"
},
"marketplace": "aws",
"created_at": "2021-02-05T23:00:31.254540+00:00",
"customerid": "533037066561",
"destination": "callback",
"event_type": "private_offer_accepted",
"extra_data": {
"users": [
"[email protected]"
]
},
"group_id": "b28304c8-f42d-455b-86f1-eb05c0777f01",
"offerid": "offer-abcdefghijkl1",
"po_id": "7ec896c2-6cff-4a46-b55a-039db504422d",
"productid": "A0BCD23E",
"source": "saas-url",
"private_offer_metadata": {
"buyers": [
{
"title": "Buyer",
"email_address": "[email protected]",
"full_name": "Bertram Gilfoyle"
}
],
"renewal": false,
"eula": {
"type": "public",
"files": []
},
"enable_zero_dollar_prices": false,
"offer_metadata": {
"AWS Account Number": "533037066561"
},
"pre_registration_details": {
"billing_street": "1 Pied Way",
"billing_country": "United States",
"billing_city": "Redwood City",
"Company": "Pied Piper",
"billing_state": "CA"
},
"pricing": {
"net_contract_value": "40000.00",
"duration": "1 Months",
"schedule": [],
"show_on_email": false,
"marketplace_fee": "0.00",
"monthly_contract_value": "20000.00",
"version": "simple-pricing-v1-aws",
"dimensions": [
{
"name": "Enterprise",
"dimension_value": "40000",
"quantity": "2",
"price": "20000"
}
],
"total_contract_value": "40000.00"
},
"offer_expiration_at": "2021-12-31T00:00:00.000Z",
"accepted_at": "2021-02-05T23:00:31.254540+00:00",
"cancelled_at": "",
"archived_at": "",
"opened_instructions_at": "2021-02-03T12:14:31.254540+00:00",
"viewed_offer_at": "2021-02-05T23:00:31.254540+00:00",
"last_modified_at": "2021-02-05T23:00:31.254540+00:00"
},
"vendorid": "U9T21A",
"is_free_trial": false,
"tackle_subscription_id": "52fZSV7JbMI",
"test": false
}